New York, New York –May 3, 2011 – Elyros Extra Virgin Olive Oil, the premier olive oil of Crete announced that it will become the official sponsor for the programs and events for Chef Maria Loi.    Her new TV show, “It’s All Greek”  and her new restaurant ‘Loi” will both feature the exclusive Elyros Extra Virgin Olive Oil in all her recipes.  Chef Maria Loi has written about the benefits of Mediterranean lifestyle and cooking, and attributes healthy Greek diets to natural ingredients such as the Elyros pure extra virgin olive oil.

Elyros Extra Virgin Olive oil is produced from Cretan olive trees, some of which are the oldest in the world, dating back thousands of years.  When the olives are mature, they are collected by hand and processed at a traditional olive mill in Stylos, Apokornas, where they are cold pressed only once. They use traditional methods of pressing to secure the highest nutritional value and give it the perfect aroma and taste. The olive oil is then stored in 3000 ton stainless steel indoor tanks—the perfect environment to ensure its unaltered quantity and freshness—before being bottled and then sent all over the world for everyone to enjoy. Elyros Extra Virgin Olive Oil is manufactured and distributed by: MKE Enterprise, Ltd., 375 Fifth Avenue, New York, NY 10016  212.447.0051, fax: 212.447.0068

Chef Maria Loi had her own popular cooking show for years on Greece’s most successful morning program and on the country’s leading TV network, Mega Channel.  An acclaimed author of several cookbooks dedicated to the art of Greek cooking, Chef Maria Loi’s book ‘Ancient Dining” was selected as the official book for the Athens 2004 Olympic Games.  Today, she spends her time cooking, writing and educating the world about the timeless traditions of Greek cuisine and the benefits of a healthy Mediterranean diet. She has recently developed and co-produced a new TV show “It’s All Greek” which will air internationally this fall.  Her show will demonstrate that Greek cuisine can be simply prepared, and mastered by anyone who has a desire to learn.

Bettina Klinger President, Chief Strategic Officer, KlingerVision, Inc. is a retail pioneer and marketing expert. Currently her expertise spans focusing on strategic thinking, long range image and brand planning, flexible profit formulation in marketing business-to-business and business-to- consumer products and concepts through multiple distribution channels.  She developed KlingerVision with an aim to service emerging brands and brands in need of repositioning, to help successfully define, understand and reach their target clients or customers. 

For additional information on Chef Maria Loi or Elyros Extra Virgin Olive Oil or to schedule interviews, speaking engagements or public appearances, please contact Bettina L. Klinger, President, KlingerVision, Inc., (212) 592-1385 or email bklinger@klingervision.com.

Chef Maria Loi's new website will include popular recipes and menus, the essential Greek pantry, cooking tips and episodes of her new show, www.cookingwithmarialoi.com.